I would like to introduce Miyata Cycle in 1977 on part 111. The girl who appears on the front cover is Agnes Lum. She was very popular as a pin-up girl in the end of 1970s. She was appeared various Japanese TV Commercials such as Toyota moor, Asahi Kasei, Clarion,Coca-Cola, Zojirushi, Miyata Cycle.

The catalog introduces the lineup of those days. It was that Japanese industries still were at the prime of success. Top 10 mass product makers in 1976 and number of shipment were below.



1. Bridgestone (1,020,000)
2. Miyata (430,000)
3. National(370,000)
4. Maruishi(340,000
5. Nichibei Fuji (250,000)
6. Tsunoda (170,000)
7. Kawamura (130,000)
8. Sekine (120,000)
9. Marubeni Yamaguchi (110,000)
10. Araya (80,000)

Only 4 makers in the top 10 survive now as bicycle maker in Japan. Miyata Cycle celebrated the 130th anniversary of founding. However, it doesn’t have a factory in Japan, only sell bicycle.

I show each page below. However, I didn't put my comment because of large number of the page. The letters in the catalog might be too small. So I prepared E-book. You can turn each page as real catalog, and zoom it. URL is below. Note: advertisement which doesn't relate to the catalog would appear because I use free service. http://www.adjustbook.com/doc/Index/show/us/6796/bk/11290