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The Catalog of Reminiscence

The Invitation for Cycling by Mr.Gami

Part 83: Peugeot in 1973




Here is the catalog of Peugeot in 1973.
In this year, Yamaha motors had made a contract of the official import agency with Cycles Peugeot and began selling several kinds of Peugeot bicycle in Japan.
Four road racing models, six touring models, three mini models, and one lady model were in the lineup.




The front cover is very simple.





The hair style and the clothes of the model were full of 70s atmosphere.





The catchphrase "The imaginary, exceptional bicycles" was a bit exaggerated. However, we can feel Yamaha's enthusiasm.





The catalog explained about the frame and the mechanism through two pages. It described about the lugs: "The thing which is like an unfamiliar coat-of-arms", and called the derailleur "giya". I don't know whether it was written in the original French catalog, or whether Yamaha had selected this expression intentionally. However, it's interesting.
The combination of Simplex Criterium rear derailleur, vertical quick release, and original frame end is truly French style.





Stronglight 93 chain-wheel, Simplex Super competition front derailleur, Mafac Racer brake, Mavic rim, and Wolber tire, were the line-up in the time that French parts makers were still brisk.





Road-racing bicycle PX10E was introduced through two pages. It was equipped with French high grade parts of those days, and its frame was composed of Reynolds 531 double-butted tubes and Narvex Professional lugs.

Hmmmc, the setting of stem, handlebar, saddle, front derailleur, brake cables were strange. It was composed at Japan? Mafac mobile tool set was hanging from the saddle.





The seat tube and head tube of this frame were composed in large angles, almost 76 degrees.





The parts of PX10E were introduced in this page. The close ratio of the chain-wheel is nostalgic.





Several road-racing bicycles other than PX10E were introduced in this page. The catalog was saying that Super PX10E would go on sale in July. Others were PR10, PA10, and J10.
I had checked the prices because there were not prices in the page. PR10/ 69,000: yen: PA10/ 56,000 yen: J10/ 33,000 yen. Only J10 was equipped with 26 inch WO wheels.





General sports bicycles were introduced from this page.





The parts which were used for general sports model were introduced in this page. The iron steel cottered-crank is nostalgic. I'm wondering what the brand of the inflater was. Was that Adhoc?





This is the model UE8. Wheel size was 27* 1-1/4. The gear combination was F/ 50*40, and R/ 14-28.

Ummmc, the setting of saddle, handlebar, and headlight were strange.





Five models other than UE8 were introduced in this page. All the models had only rear carrier. PX8 might have been a first-run model because of its racing gear ratio. PX50 was a touring model, had 26*1-3/8 wheels and middle gear ratio. The rest were city bicycles because of front single gear and upright (north road) handlebar. PCE40 and PL40 were equipped with external three-speeds derailleur.





Fast-run model PUE25 and woman were in the photo. The catchphrase came from the original French catalog?

Note: Below is the catchphrase.

Simplyc
I want to meet sky blue wind.
Run to the end of the world.
Run forever.
Under the shining sun,
It is Peugeot.
Simplycof sky blue.





Mini bicycles were introduced from this page.





NS40 was equipped with external four-speed gear. It was Aoba's cherished bicycle in the cartoon of Mr. Gaku Miyao.
Though Japanese mini bicycle of those days looked like shopping bicycle, the design of NS40 was so refined.





These were mini bicycles. DA40E had a separating frame and PNS22 had a folding frame. NS22 was single-speed, simple model. All of them were equipped with a handle lock and a rear light.





The last is fast-run model PUE25 for lady. Berceau type frame is graceful.





This is detail-less specification table. It's too simple.





There were only the company name and the logo of Yamaha on the back cover.






inserted by FC2 system