The company was established in 1918 and its special field was touring bicycle. Sport cycle Alps (Alps bicycle industry) which left the big footprint to the cycling community in Japan closed the shop in the January 28, 2007; many fans were sorry for it.

This time I show the catalog of Alps in 1964. It was issued before the catalog of Part 12. I don't know the reason why it was written in English.

There were five models such as World-ace, Clubman-ace, Pioneer, Green-cap, and New-echo in the catalog. All of the models were English Clubman style. All of the models weren't equipped with carrier. Therefore we had to put small articles for trip in a saddle bag (it was called "touring bag" in those days).
The chain-wheel was a single model, and the rear was four speeds. The rear derailleur was so-called bamboo sprout style. It must have been a product of Sankosya or Maeda (Suntour).

By the way, I had read a travelogue of the member of NCTC (Japan cyclists touring club) which has very long history as hobby cycling club; and had known that there were lots of cyclist who owned Alps bicycle. It means that Alps is a necessary brand when we talk about a bicycle touring history of Japan. As you can see in the lineup, it was obviously a pioneer of Japanese sports bicycle.

The catalog was offered by Mr. Old cyclist.

Here is a silhouette of athlete who is riding fast. The image was not suitable for Alps.
I supposed this bicycle was equipped with domestic parts of those days, since I could recognize horizontal type derailleur, shape of the brake body and design of the chain-wheel.

The catalog was explaining that World-ace and Clubman-ace were custom models. Therefore I thought those models must have been high grade bicycle which could accept an order about the skeleton and the parts selection.

World-ace was composed of Cr-Mo double butted tube. Clubman-ace was composed of high tension steel double batted tube. Lot of aluminum parts were used for both models.
Because of Cr-Mo of those days, it must have been Unno D2 * D2.

Both models were equipped with the fenders which had a flap and pine needle type stays. As for World-ace, front and rear fender stays were not fixed on the frame end, but on the middle of seat-stay and front fork. I think World-Ace was rather a fast-run model (sportif), since it was equipped with center-pull brakes and a slim shaped saddle.

Clubman-ace must have been a touring model because of dynamo set and cantilever brakes.
Both models were high grade sports bicycle of those days. The prices were roughly twice of the monthly salary of new college graduates of the early 60s.

The frame of Pioneer was made of high tension steel. Itfs order-made frame. The frame of Green-Cap was made of normal steel. It must have been a ready-made frame.
Both models were equipped with side-pulled brake and steel chain wheel. Those were middle grade models in the lineup of Alps.

The catalog was explaining that the frame sizes of Green-Cap were 20 inch and 21 inch. Back in those days, the inch display was ordinary more than millimeter display. If convert it into the millimeter, the sizes would be 510 mm and 533 mm. The inch display was still remaining by the time I had begun the cycling (the early 1970s).

This is New Echo which was general model. The handlebar and the brakes were made of steel. The fender was made of stainless steel. The gear was three-speed.

There was a branch office at Nerima in those days. "Jyusangen road" in the address of branch office became Mejiro Street later.
There was a word "Tokyo bicycle sale-on-credit member's store" on the catalog. The first credit card in Japan was Marui red card, had appeared in 1960s.